Within the UK there are hundreds, thousands of branding companies.
The problem that is faced is that there are so many branding companies around, that it is almost impossible to find one that would be good to work with. Most of us would like to work with a local agency, as the personal contact is important and the agency will naturally be more responsive to a local client rather that one that is the other end of the country.
Of course finding a local marketing company to work with that has experience in a certain industry sector can be difficult also – as so many marketing agencies now specialise in certain industry sectors. This occurs because the agency works with a client, they do a good job and are recommended to the clients friends (within the same industry)and this then leads to the agency having 80% or so clients in one industry.
Industry experience is important – as it helps in the understanding of services and products. It is difficult to market a product or service that is a mystery and thus having a knowledge or background in a certain market is important if not essential in getting the marketing under way. There will also be less of a lag at the start of the marketing exercise before results are seen – hitting the ground running so to speak.
There is a service that can help in getting advise and quotes from local branding companies; to help compare costs and get valuable advise before anything is signed. This will save both time and also hassle in calling round agencies to get quotes, trying to get responses and talking tot the right person – but also in potentially getting the best deal.